Première of #elArtedeBrindar

Freixenet has presented its traditional Christmas commercial starring Ricardo Darín and Michelle Jenner in an event that has taken place in the Palacete de los Duques de Pastrana in Madrid. The campaign "El Arte de Brindar" is also made of a series of tutorials and other extra content that will be shared through social networks with the hashtag #elArtedeBrindar.

The campaign recovers the elegance and solemnity of the toast, which has been losing its essence over the years in homes, and gives back the magic and the poetry that used to come off. With this aim, the "Freixenet Bubble" has invited two renowned renowned actors this year. Ricardo Darín, the most recognized and popular Argentinian interpreter of the recent decades, gives us the speech, accent and emotion. Michelle Jenner, one of the great revelations of the new generation of Spanish actresses, is the inspiration and gives us her magic, spark and humour.

"El Arte de Brindar" is a vindication of the toast and, at the same time, a tribute to the 40 years that Freixenet has been congratulating the Christmas festivities with celebrities, turning its spot into the Christmas opening. In 1977 it was starred by the great Liza Minnelli, beginning with her an unrepeatable series of campaigns with guest artists, who year after year have shone and toasted with Freixenet and with its main advertising icon, the "Bubble".

The spot can be seen on the microsite and on the Freixenet social networks. The web also has several extra content among which stands out an original series of tutorials where the two artists reveal their tricks to perfect the art of the toast: the ideal type of glass, the perfect speech and the most surprising ending. 

The advertising agency TBWA has created the campaign, which once again has Kike Maíllo as director and OXÍGENO in the production.

Ricardo Darín and Michelle Jenner

Published 1 year ago

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