Sant Sadurní d'Anoia, 24 October 2018 – Freixenet has just announced the Spanish-market launch of Freixenet Prosecco. The company's entry into this fast-growing sector is a response to enormous consumer demand for this popular wine and reflects its strong commitment to consolidate itself as the world leader for sparkling wines.
Freixenet Prosecco is a fresh, light, modern premium-category product, made with the best Glera grapes from the Italian region of Veneto. With this wine, the company is expanding its experience in the sector to new audiences, attracting younger consumers and millennials in order to bring them closer to the fascinating world of sparkling wines.
To that end, this product is a sparkling wine which will help boost the Spanish market after its proven success since its launch in 2017 and its subsequent marketing in the United Kingdom, Finland, Sweden, Brazil and Canada. In the first year of its launch, Freixenet Prosecco recorded sales of 1.7 million bottles.
Simultaneously with the Spanish launch, Freixenet Prosecco will begin its marketing activities this autumn in the United States and Japan, as these are markets where the company has outstanding brand recognition and ample opportunities for growth. For this reason, Freixenet Prosecco represents a new commitment to innovation, leadership and internationalisation by the world's leading group for sparkling wines.
Displaying an upward trend that is expected to continue in the coming years, this Prosecco wine is considered the driving force behind the international sparkling wines category and will help to dynamise the market and boost Cava consumption, as both drinks complement each other. Proof of this can be seen in its good performance in the United Kingdom, considered to be the first market for Freixenet Prosecco, where the sales volume of this drink has been incremental to that of Freixenet Cava. In Finland in 2017, Freixenet managed to become the leading Spanish brand for sparkling wines and the number 1 for Prosecco, leading to a 23% growth for the Freixenet Group.
Freixenet Prosecco expands the company’s range, which will also start marketing the new sparkling Freixenet Italian Rosé, a delicious combination of the best Glera and Pinot Noir grapes harvested in Italy and transformed into a wine that can be enjoyed alone or as a refreshing pairing with any meal.
To that end, the various types of sparkling wine will coexist within the market, as they have different characteristics and are aimed at different segments. Freixenet's strategy makes it possible to complement one product with another, adapting to the needs of consumers.
In the words of Pedro Ferrer, Freixenet's CEO, "as leaders in the sparkling wine market, our challenge is to continue innovating in order to compete in the major leagues worldwide. With the arrival and gradual internationalisation of Freixenet Prosecco, we will also help to promote the entire sparkling wine category. Prosecco is an opportunity for Cava."
The manufacturing process
To make Freixenet Prosecco, the whole grape is gently pressed and the must undergoes a slow cold fermentation process, helping to preserve the delicate aromas and freshness of the grape. Meanwhile, the second fermentation takes place in stainless steel tanks pressurised at a controlled temperature, and a few weeks later a straw-yellow sparkling wine is the result, highly fizzy with fresh aromas of citrus, apples and flowers.
This sparkling wine is clean and fresh on the palate with notes of ripe lemon, green apple and grapefruit, and is set to be marketed in premium packaging, at €10-12 a bottle. Its jewel-like, cut-crystal bottle helps you celebrate life’s big and small moments in style.
Published 6 months ago