After more than 40 years of success, the communication formula based on the 'Freixenet Bubble' gives way to the masters of cinema, to fully enter the realm of art. The chosen filmmaker is none other than Martin Scorsese, who is widely considered to be the best director of all times and who draws inspiration from the Hitchcock film to create 'The Key to Reserva', an unrepeatable short. The actors Simon Baker and Kelli O’Hara star in a story of feverish suspense in New York's colossal Carnegie Hall.
- Director: Martin Scorsese
- Agency: JWT
- Producer: Ovideo
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