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2012 'La vida es para celebrarla' Competition

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Making of

For the first time ever, the campaign does not star a celebrity from the film, music or sports world. Instead, it features the brand's followers. The 'Freixenet Bubble' holds a successful competition on the internet and receives more than 2000 videos, which are posted on YouTube and then voted on. The fondly remembered film director Bigas Luna makes the final selection and is also responsible for the beautiful and moving final editing.

  • Director: Bigas Luna
  • Agency: JWT
  • Producer: Oxígeno

Photos

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