Freixenet

A history of EXCELLENCE

Explore a tale of family tradition, passion and values ingrained with the passage of time. Our history reaffirms our commitment to quality and global sustainability, the excellence of cava and the mission of leadership.

1861

The family business Casa Sala begins. The predecessor of the family company Freixenet, this company is founded by Francesc Sala Farrés and subsequently helmed by his son Joan.

1911

The heiress of Casa Sala, Dolores Sala Vivé, marries the youngest son of the Ferrer de la Freixeneda family, Pedro Ferrer Bosch, whose nickname is 'el Freixenet'.
The couple, along with Joan Sala, begin to produce sparkling wine following the traditional method, which is similar to that of Champagne.

1914

Launch on the market of the first bottle of sparkling wine under the Freixenet brand, which will end up becoming the brand of both the company and the group.
Enormous development of the new family business, thanks to the duo of Dolores, who is an oenologist and administrator, and Pedro, who is an innovative businessman and an extraordinary salesman. At the time that the Spanish Civil War breaks out, Freixenet is the country's number two “champagne” producer and has built a modern wine cellar in the district of the train station in the town of Sant Sadurní d'Anoia.

1929

In celebration of the Universal Exposition, the company creates the “Freixenet Boy”, which soon becomes a brand icon.

1936

SPANISH CIVIL WAR. Collectivisation of Freixenet and the death of Pedro Ferrer and his eldest son, Joan Ferrer Sala, leaving the family without a company, without either the head or the 'first heir'.

1939

COURAGEOUS WOMEN. In the wake of the Spanish Civil War, the Freixenet company is returned to the family. It is Pilar Ferrer who, at age 20, takes charge of reinstating the company's activity.
When Pilar Ferrer gets married, the company falls into the hands of an agent and Ms. Dolores Sala.

1959

THE ENTRANCE OF JOSEP FERRER. The “Ullastres” Stabilisation Plan and the opening of Spain to the outside world mark the start of the country's modernisation.
At this time, José Ferrer Sala joins the management at Freixenet, after completing his studies in oenology and trade. Like Spain itself, Freixenet too sets out on the road to modernisation. This manifests in both the production, with the expansion of the cellar and the implementation of more mechanised systems, and particularly with a more dynamic vision from the commercial perspective, which now includes the first attempts to internationalise the brand.

1965

JOSÉ LUÍS BONET APPEARS ON THE SCENE. José Luís Bonet Ferrer joins the company as Commercial Director. Uncle and nephew form an invincible duo.
José Luís brings to the table a strategic vision that José knows exactly how to implement. Between the two, they set the scene for what today would be considered an extraordinary marketing plan: the creation and/or launch of exclusive products such as the Carta Nevada and the Cordón Negro, which are undoubtedly vital to the company's progress and expansion.

1967

Launch of the iconic Carta Nevada on TV for the first time. The bottle would end up giving the brand identity and success that will drive the business to really take off.

1972

Birth of the “Freixenet Bubble”.

1974

Launch of Cordón Negro, the brand's most internationally famous bottle, which is distributed in more than 140 countries.
Creation of the advertising campaign with bubbles. Start of a spectacular, festive communication strategy that becomes the icon of the brand.

1979

Launch of the first Cuvée de Prestige, D.S., in honour of the Freixenet cofounder Dolors Sala. It is the first creation of an exclusive 9-Cuvée collection that has gradually been completed through the years.
Reserva Real (1989), Malvasia (1991), Monsatrell Xarel·lo (1996), Elyssia Gran Cuvée and Elyssia Pinot Noir (1997), Trepat (1998), Casa Sala (2004) and Garnatxa Subirat Parent (2015).

1980

The brand's notoriety is consolidated in Spain and Freixenet firmly banks on the international project, which is completely helmed by José Ferrer Sala.

1981

The Freixenet Group is created with the takeover of UCSA and is later consolidated internationally with the incorporation of different wineries into the Group.
Henri Abelé – Reims (1985)
Gloria Ferrer – Sonoma (1986)
Sala Vivé – Mexico (1988)
Katnook – Australia (2001)
Viento Sur – Argentina (2002)
Yvon Mau – Bordeaux (2001)

1985

Freixenet is consolidated as a leader of the Cava sector, thanks to its worldwide success.

1992

In its steadfast commitment to progress and sport, Freixenet sponsors the unforgettable Olympic Games of Barcelona.

1997

Freixenet, the first sparkling wine in space.

2002

Freixenet is a founding partner of the Spanish Network of the United Nations World Pact, and the first winemaking group to form part of this initiative.
Made, recognised and backed by the ISO 14001 certificate, which Freixenet earned in 1999.

2007

The prestigious film director Martin Scorsese directs the Freixenet Christmas advertisement.
Martin Scorsese, who is widely considered to be the best director of all times, draws inspiration from the Hitchcock film to create an unrepeatable short. Actors Simon Baker and Kelli O’Hara star in a story of feverish suspense in New York's colossal Carnegie Hall.

2014

Freixenet celebrates its 100th anniversary.

2016

Birth of the latest Cuvée de Prestige, Garnatxa Subirat Parent. The firm's first Blanc de Noirs cava, this product is made with Grenache, combined with the white grape varietal Subirat Parent.
This product completes our Cuvées de Prestige collection, where each and every product is made with the authorised grape varietals of the Cava DO.

2017

Freixenet Ice Rosé completes the ICE range, the most innovative way to sip an extra refreshing glass of cava.
A special cava created by our oenologists as a mixer to serve in a large wine glass with ice and the liqueurs and fruit of your choice.
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